Effective July 1 of this year, the existing version of Google Analytics will cease tracking your website data. To ensure uninterrupted tracking and analysis of your website’s performance, all businesses must set up Google Analytics 4 (GA4) before the aforementioned date. This transition will allow you to continue leveraging the power of Google Analytics and make informed decisions based on the valuable insights provided by GA4.
In this blog post, we will explore the next generation of Google Analytics and provide insights into its key features and benefits.